PIP loyalty reader

Apple and Google – Loyalty Platforms of the Giants

Pioneers of digital solutions for innovative customer loyalty and acquisition programs are the tech giants Apple and Google, who developed have dedicated platforms and protocols several years ago. Both Apple and Google don’t only cater to contactless payments but have come up with innovative platforms to allow NFC push messages to be sent and used specifically for digital loyalty programs.
Apple provides iOS devices with the VAS (= value added services) protocol for this purpose. Google’s version for Android is called “Smart Tap”.

These protocols can be used in conjunction with contactless payment or separately. In the latter case, NFC push messages can be sent to mobile devices such as smartphones and tablets. These can be provided with loyalty vouchers, discount promotions, tickets, or classic advertising.

PIP readers help retailers support VAS protocol and SMART TAP

In order for retailers to participate in innovative loyalty applications and make a real difference, PCP provides you with a PIP reader that supports both the VAS and Smart Tap protocols.

In practice, our PIP reader for loyalty applications gives you the advantage of creating a unique brand experience for your customers and a loyalty environment that makes them want to buy more. Using the latest NFC technology, customer information can be transferred instantly creating a digital loyalty card, which you can then turn into a personalized customer wallet. While Apple and Google provide the technical platform, our PIP reader for loyalty applications ensures fast implementation so that customers can use their loyalty benefits during the payment process. Paying contactless and redeeming a discount or reward at the same time has never been easier. Our PIP reader for loyalty applications makes it possible.

Your benefits using a PIP reader for Loyalty Applications

As a retailer, using a PIP reader for loyalty applications will create a binding, positive in-store shopping experience that will lead to repeated customer purchases. This is especially true when combining the benefits of a loyalty application with fast checkout using contactless payment.

Furthermore, the PIP reader for loyalty applications allows you to create customized promotional campaigns. Discounts, vouchers and personalized campaigns can be designed quickly and pushed to your customer`s mobile phone using a PIP reader for loyalty applications. Additionally, you can collect information about your customers’ shopping habits using the PIP reader, helping you develop new campaigns.

Impress your customers with personalized loyalty programs, while you appreciate the simplicity of the system, enabling you to create new sales campaigns instantly. This will generate a lasting “wow” effect during every purchase, a unique shopping experience that will stay with them and give you the opportunity to significantly increase your sales.

These are the advantages of the PIP reader for your customers:

Thanks to the reader, your customers will have no additional effort when using loyalty applications. All they need to do is a quick one-time registration to your digital loyalty program on their smartphone. Apple VAS and Google Smart Tap provide the appropriate platform. Registration takes place with a single tap of the finger and can be completed in just a few seconds.

Buy your PIP readers for loyalty applications at PCP Europe

Helping you to

• approach new customers,
• retain existing customers,
• offer your customers an innovative shopping experience
• easily create personalized campaigns & astounding loyalty applications

Look for a PIP reader at PCP Europe

The reader is small, compact & light and comes equipped with the latest technology compatible with Apple’s VAS and Google’s Smart Tap protocols. The PIP reader for loyalty applications is easily integrated, offers high security and ensures trouble-free push-transmission of your campaigns.

For further questions on the PIP-readers, please contact us today.